GrameenPhone, the country's largest telecommunications service provider, has reached yet another milestone as it crossed 6 million subscribers' base.
The company added nearly 3 million subscribers during 2005 and reached 5 million subscribers only in November, according to a press release.
As part of the celebration, GrameenPhone is introducing a reward programme styled ‘Thank You’ to benefit its existing subscribers.
"Our customers have selected GrameenPhone for quality and coverage. And we are committed to delivering the very best network and service in Bangladesh," said Erik Aas, managing director of GrameenPhone.
"Now, with so many customers being with us for a long time, we would like to reward them for their loyalty by introducing the ‘Thank You’ reward programme. This programme will offer direct tangible benefits to all our existing subscribers based on their tenure with GP and their usage."
The ‘Thank You’ reward programme is a unique way of showing gratitude to the subscribers for making GrameenPhone their preferred mobile phone service provider. This programme will continue to offer various kinds of benefits to GP subscribers all through the year.
"The longer you stay as a GP subscriber, the more benefit you derive out of the ‘Thank You’ reward programme," added the release.
As the first part of ‘Thank You’ programme, subscribers will get attractive benefits based on a combination of how long they have been a GP user and their amount of voice calls. There will be cash discounts of up to Tk 1000 on post-paid voice call amount on a monthly basis, and free talk-time for pre-paid connections on a quarterly (January-March, April-June, July-September, October-December) basis.
'Thank You' is a celebration of the special, rewarding relationship that GrameenPhone has developed with its existing subscribers over the years.