Djuice, the youth brand of GrameenPhone (GP) Ltd, and Star Cineplex at Bashundhara City, have joined hands to bring the latest Hollywood blockbusters for the movie lovers of the country.
An agreement to this effect was signed between the organisations in Dhaka yesterday, says a press release.
Rubaba Dowla Matin, acting head of Marketing of GP, and Mirka Kristiina Rahman, managing director of Star Cineplex, signed the deal on behalf of their organisations.
Under the agreement, Star Cineplex and djuice will release four Hollywood blockbuster movies every year. The movies will be open exclusively for djuice subscribers for the first six days of their release.
Moreover, 'djuice card holders' will avail many exclusive benefits with every ticket purchase (a free soft drink and a box of popcorn). Djuice subscribers will also get a free ticket for a friend for the first one month for blockbuster movies.
There will be SMS- and MMS-based campaigns for djuice subscribers. All the offers and benefits will be effective from February 25, 2006.
