Evermarch Technologies (Suzhou) Co Ltd, the Chinese manufacturer of printer cartridges, plans to assemble their products in Bangladesh targeting the entire South Asian market.
"We are conducting an assessment study on Bangladesh market. If we find the market viable we will set up a plant in Bangladesh soon to assemble our products," ST Lim, managing director of the company, told The Daily Star Monday.
Assembling the products in Bangladesh will reduce price range from 15per cent to 20 per cent, as the company will not have to pay import tariffs and other customs duties, said Lim during his visit to Bangladesh as part of the company's two years of operations in the country.
Evermarch has emerged as one of the leading suppliers of laser jet toner, ink and ribbon cartridge in Bangladesh bagging around 15 per cent share of the $10 million annual market.
He said the prices of printers are getting very cheap day by day but the cartridge prices are increasing, making the entire printing process costly.
The company has a vision to make quality cartridges available at affordable prices. "The price of our products is up to 35 per cent less than that of other companies," the managing director of the company said.
Established in 1999 in Suzhou-China, Evermarch is specialised in manufacturing and re-manufacturing of laser jet, inkjet, thermal transfer printer cartridge for use of all the brands.
"As a contract manufacturer, our commitment is to provide the market with a better economical alternative to original brands which are very costly," Lim added.
The company started its business in Bangladesh in 2003 in association with Evermarch Bangladesh.
The company has already established a good corporate customer base in the country involving companies in banking, telecoms, media, and pharmaceutical sectors.