Leading Indian motorcycle manufacturer the Kinetic Group is set to drive its products into Bangladesh market under the local Walton brand.
The Indian firm has joined hands with Bangladeshi firm Walton to launch its motorcycles in local market and this is the first time that Kinetic is not going to use its brand name on its motorcycles in the market.
"We felt the local brand was stronger than our own brand in Bangladesh and decided to go ahead with the Walton brand," said Joint Managing Director of Kinetic Engineering Sulajja Motwani.
"We will measure the response to the bikes and then step up our plans for the market," she said, adding that the company has begun seeding volumes in Bangladesh market with 400 to 500 units.
