Siemens Bangladesh Ltd on Sunday unveiled its new consumer brand BenQ-Siemens mobile handsets in the local market.
Forged from a dynamic and complementary partnership between the former Siemens handset business and the Asian consumer electronics group BenQ, the new company will focus on expanding its product portfolio in the 3G arena by using the multimedia strengths of BenQ.
At the launching ceremony in Dhaka, Rudolf P Klink, managing director and CEO of Siemens Bangladesh Ltd, said, "Mobile phone business has always been critical for us and we have focused on this business with sincerity and passion."
Adrian Chang, president of Asia Pacific of BenQ Corporation, said, "We have now successfully united the two companies at an operation level and today marks the start of the next phase in our development to engage the Bangladesh consumers with the spirit and energy of our combined BenQ-Siemens brand."
Aminur Rashid, director, Industry and Consumer Products Division of Siemens Bangladesh, said, "We are a strong brand in the mobile phone industry in Bangladesh having a market share of 20 per cent."
